Zé Delivery
A LOBA

GUT São Paulo

The first time I had to howl in a client meeting to get an idea approved.

On May 2, 2026, Shakira performed at Copacabana Beach for the biggest show of her career. And after the hit She Wolf, she became widely known as the ultimate she-wolf, especially among her fandom, who call themselves the Wolf Pack.

But hold on. The GREATEST SHE-WOLF OF ALL has always been in Brazil. She’s sweet, affectionate, classy, and goes by the nickname “Marrom.” Yes, the one and only Alcione.

Todo Mundo no Rio was the perfect opportunity for Zé Delivery to bring together these worlds full of howls, incredible women, and curly hair.

my role: concept idea and copywriter
with: Fill Almeida, Flavio Salzer, Gabriel Padilha, Rainor Marinho and Bruno Brux.

Well, Piqué traded a Ferrari for a Twingo. So we did the opposite: swapped Zé’s motorcycle for a yellow Ferrari.
At least for a day.

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World's First Christmas