What may seem like just a coincidence of words in the case of the family of Brazil’s greatest Olympic champion, is the everyday reality of millions of mothers across the country: they see themselves and feel alone in many moments of motherhood.

A tribute from Sadia to all those who face the challenge of being a mother with love.

my role: concept idea and creative copywriter
with: Júlio Rodrigues, Rafael Carvalho, Felipe Previtali, Junior Margarido, Mariana Sá, Rodrigo Barbosa and Sérgio Gordilho.